.png?table=block&id=364cf262-5c4d-4f89-8bab-145d166e137a&cache=v2){kind=avatar}
My Expertise
- Designing software solutions from end to end, to address business and customer needs, alleviate pain points, and optimize services for companies’ existing products.
- Crafting and streamlining user-centric experience to suit various platforms and devices, including responsive websites, iOS and Android apps.
- Conducting user research and defining challenges. Creating low-fidelity wireframes, high-fidelity UI mockups, interactive prototypes, and establishing design systems.
UX Design
Interface Design
User Research
Design Strategy
Information Architecture
Rapid Prototype
Visual Design
Motion Design
Personality
Wayne is an analytical thinker who believes logic can empower him to come up with finest decisions. But, to apply human-centric mindset in his work, listening, interacting, and observing people that he's creating experience for is necessary.
He always goes extra miles when he's interested in something.
Wayne’s been mixed roles (Product Manager + UX/UI Designer) that guided stakeholders through ambiguous problems, collaborated with various functions to align understandings of goals, and to establish a trusting partnership for delivering excellent results.
He always introduce himself in the following 3 traits:
Observant
As an attentive and considerate person labeled by my former colleagues, I often rely on my strong senses to observe and pick up details in most circumstances. They help me to notice things that people tend to overlook.
Analytical
As a highly goal-driven designer, I love being analytical towards challenges with design thinking methodologies. I enjoy discovering insights & putting together missed pieces of complex problems. Those “Ah-ha” moments are always inspirational and rewarding.
Conscientious
Getting job done is always my key driving force, the idea that “I want it to work” motivate me significantly and I also have strong adaptability to support that. I always go extra miles when I’m interested in something.
Professional Experience
OneDegree FinTech | 01 Dec 2020 - 13 Jun 2022 | Taipei
Product Designer
OneDegree has a web-based platform that provides the fast-implemented modules catering for multiple main operations in the insurance industry.
Achievements :
- Led and built a brand-new functionality called Distribution from end to end, delivered it as a main KPI during Covid, earned great recognition from upper management, and enhanced the relationship with 1 main client.
- Delivered numerous e-finance functions addressing clients’ requirements, such as compensation schedules, commission accounting tables, and distribution dashboards.
- Established design strategies and principles for modules including insurance application, product, policy and their iterations, and led junior/mid product managers to turn conceptual ideas into valuable functions.
- With no prior insurance background, conducted successful research on the diverse type of insurance products, and presented a great research sample that facilitated the design process by 25%.
- Set up an efficient communication process with stakeholders through insight tables documenting strategies, findings, and directions, and reducing communication time by 40%.
- Delivered high-fidelity mockups and clickable prototype for presentation and led user testing of 3 main modules throughout the day-to-day design process.
Black Lake Tech | 02 Apr 2018 - 22 Jan 2020 | Shanghai
Product Designer
Blacklake provides a SaaS platform that facilitate the efficiency and collaboration in the manufacturing industry.
Achievements :
- Led successful UX optimization, improving app/web-based platform efficiency by 22% through intricate navigation and user flow enhancements.
- Launched user surveys across 15 clients, created clickable prototypes to in-person work with end-users for user feedback, and enhanced the user-centered mindset across product, design, and R&D.
- Delivered various functionalities including a B.I. dashboard, operation management (webs/desktops/tablets) and S.O.P. production (mobiles/iOS/Android) that securing contracts with significant clients.
- Collaborated with front-end teams to establish a design system, component guidelines, and a UI library, ensuring a smooth and efficient product development process. Restructured internal operation modules for customer success agents, resulting in a 50% cost reduction and improved implementation efficiency.
- Summarized the intricate data of all clients‘ persona and the entire platforms’ workflow to facilitate the communication between customer success, product, and design teams by 25%.
- Partnered up with the head of marketing and FE developers to deliver Black Lake’s promoting website (desktops & mobiles) within 1 month, resulting in engagement rate increased by 73%.
Sharelike Tech | 09 Nov 2014 - 28 Mar 2018 | Taipei
UIUX Designer
Sharelike has a customer-facing marketing platform facilitating counter marketing for the franchise brands in the retail & service industry.
Achievements :
- Boosted clients' customer base by 300% and annual revenue by 40% through end-to-end delivery of products supporting membership programs, including coupon for group buying and point/scratch card.
- Conducted routinely onsite surveys, interviews, and user research for feedback and insights, built personas to increase the efficiency of internal communication and decisions making.
- Drove UX design, UI mockups, and collaborated with engineering teams for establishing design systems and specs, ensuring product consistency and efficient maintenance across projects at an agile pace.
- Streamlined campaign implementation by facilitating visual design processes through templates, resulting in a 70% reduction in cost and time.
Graphic Designer
Built the brand image by re-designing the C.I.S., official websites, and marketing materials.
Achievements :
- Partnered up with marketing specialists to create product demo videos and increased the sale by 20%.
- Designed digital marketing materials, including sale decks, web contents, videos, and landing pages.
Education
Shih Chien University | Sep 2010 - May 2014 | Taipei
Departments of Communications Design Division of Creative Media Design
Bachelor Degree
- Executed various interactive art projects throughout the curriculums.
- Participated in design workshops.
- Attended the Design Management Program.
- Experienced Creative Media Design, Digital Filmmaking.
Tools
Design
Figma
Sketch
Adobe Creative
Management
Asana
Jira
XMind
Skillsets
User Experience Design
Conceptualizing complex problems into design requirements
Delivering journey map, persona, and wireframe
Conducting insightful user research and testing
Analyzing data and summarizing key insights for stakeholders
Crafting precise product requirement documents
User Interface Design
Creating UI mockups & interactive prototypes for RWD websites & mobile apps
Defining design systems for diverse platforms
Communicating product logics and UI spec to BE/FE engineers
Fluent in Figma, Sketch, Photoshop, Illustrator, and After Effect
Soft Skills
Communicating business strategies and setting up design principles
Mentoring junior roles and organizing design thinking workshops
Strong communication skills to collaborate with various roles
Efficient time management for task delivery
Good logic thinking and user empathizing skills
You can also find me on 💁
- 🎨 Behance
- 📱 +61 493704787
- 📧 a870588@gmail.com